Our winners will be announced on 28 November. Image by Michael Vavro/Unsplash licence.
On Thursday, 28 November, lawyer and comedian James Elliott will announce this year’s winners on the Newsroom website. No more biting your nails in anticipation!
What’s making our Brainstrain judges cringe
Initial feedback from our judges in the Brainstrain category hints at a lot of work needed to bring some of the nominations up to par. Judges have even expressed concern that ‘documents of this standard are still being written’.
From what we know so far, our Brainstrain judges have been frustrated by excessive jargon and technical terms, poor flow, and vague and confusing words, among other gripes. One judge hinted that ‘documents like this used to be the norm, but that’s no longer the case as plain language steadily spreads’.
What’s making our Best Communication judges smile
In contrast to what our Brainstrain judges have been grappling with, judges in our Best Communication category have been reporting lots of good news. They’ve been reviewing nominations that are apparently engaging from the outset, sensitive to the reader, easy to navigate, and attractive. Feedback from one of our judges even implied that one of the nominations they’d reviewed was ‘fun to read’!
Make sure you check in to the Newsroom website on Thursday, 28 November. We’ll also direct you to the online announcement through our own website.
Anne-Marie Chisnall November 14th, 2019
Posted In: 2019 People's Choice Awards, Brainstrain, People's Choice awards
Tags: Brain Strain Award, clear thinking, clear writing, Industry awards, jargon, jargon-busting, People's Choice Awards, plain language, writing for the public
A beautiful handmade trophy is one of several prizes in store for Accuro Health Insurance. Image by A Beautiful Photo
After the first phase of judging in this year’s People’s Choice Awards, our two expert judging panels have agreed on their shortlists.
Who made it to our Best shortlist?
The following nominations have been shortlisted for our People’s Choice — Best Plain English Communication Award:
Who made it to our Worst shortlist?
The following nominations have been shortlisted for our People’s Choice — Worst Brainstrain Award:
- Auckland City Council — Proposed Plan Change letter
- Christchurch City Council — Te Wai Ora o Tāne Draft Integrated Water Strategy
- Rabo Capital Securities Limited — Redemption Notice letter
What happens next
Our judges will review all shortlisted entries in greater detail. They’ll then decide on this year’s finalists.
We’ll announce the finalists on Thursday, 17 October.
Our media partner, Newsroom, will announce this year’s winners on their website on Thursday, 28 November.
Anne-Marie Chisnall September 20th, 2019
Posted In: 2019 People's Choice Awards, Brainstrain, Shortlists
Tags: Brain Strain Award, clear thinking, clear writing, improved writing, Industry awards, jargon, jargon-busting, People's Choice Awards, writing for the public
We're proud to let you know that the independent news and current affairs website Newsroom is our official media partner for 2019. Image by Sofiya Levchenko. Unsplash licence.
Working alone has its benefits. But joining forces with someone else can be even better.
We’re excited to announce that we have an official media partner for this year’s People’s Choice Awards — the independent news and current affairs website Newsroom. Many of you will know Newsroom, a New Zealand site with a team of award-winning journalists. This team produces quality written and video stories that set the national news agenda and inform intelligent conversations at every level of New Zealand life.
Focusing on people, progress, and democracy
One of the many traits we love about Newsroom is their focus on delivering ‘in-depth storytelling for thinking audiences with an interest in the people, progress, and democracy of Aotearoa’.
‘Newsroom and the Awards share some important values,’ says Gregory Fortuin, Chair of the WriteMark Plain English Awards Trust.
‘We’re both interested in the progress of Aotearoa and in how New Zealanders exercise their democratic rights. At the Awards we believe that clear communication is the democratic right of every New Zealander.’
What this partnership means for the Awards
As our media partner, Newsroom will be helping to spread the word about our Awards. They’ll also officially announce our winners on Thursday, 28 November. We’ll direct you to their site for these announcements, if you don’t get there earlier. And all other announcements, including shortlists and finalists, will continue to be published on our Awards site.
When to look out for results
Our judges’ decisions will be announced on the following dates.
Nicola Welby August 28th, 2019
Posted In: 2019 People's Choice Awards
Tags: Brain Strain Award, clear writing, improved writing, Industry awards, People's Choice Awards, plain English, Plain English Awards, plain language, power of plain English, sponsors, writing for the public
Who’s the best and who’s the worst? Our panel of expert judges will make this year’s tough decisions. Image by Emily Morter. Unsplash licence.
Every year we’re honoured to enlist the support of plain language specialists from around New Zealand and the world to judge entries and nominations in our Awards. This year’s People’s Choice Awards are no different.
The exciting task of deciding who’s best
For our Best Communication category, we’re delighted to announce Deanna Lorianni, communications strategist from Virginia, USA, as panel chair. She’ll be joined by plain language specialists Emma Fossey in Scotland and Paula Shelton in Auckland. Together Deanna, Emma, and Paula will make the tough decision on which of your nominations is this year’s plain language superstar.
The difficult job of sorting bad from worse
For our Brainstrain category, we’re lucky enough to have the expert eye of two judges who’ve been part of this panel for several years: Simon Hertnon from Nakedize, who’ll be chairing the panel, and Sue Chetwin from Consumer — we’re excited to have them back! Simon and Sue will be joined by the equally valuable Paula van Gemen, plain language specialist from the Netherlands.
Read more about who’s on this year’s judging panels
Nicola Welby August 22nd, 2019
Posted In: 2019 People's Choice Awards, Judges
Tags: Best Plain English Communication, Brainstrain, clear thinking, clear writing, Industry awards, jargon, jargon-busting, PEA, People's Choice Awards, plain English, Plain English Awards, plain language, power of plain English, Worst Brainstrain, writing for the public
Do you know of a document that makes about as much sense as a bear doing aquayoga? Let us know! Image by Ryan Grewell. Unsplash licence.
It shouldn’t take more than one reading to decipher a passage of text.
How often do you ponder a passage of text that you just can’t untangle on one reading? Every day, I expect. Today’s special for me was an email from a software firm that included terms like ‘personalisation’, ‘confidentiality provision’, ‘ecosystem partners’, ‘beta participants’, ‘busywork’ — and more!
One or two of these terms I could manage and, to be fair, the writer was trying to summarise a larger document that was even more complex. But the two very long paragraphs in the email were jam-packed with similar terms. So the overall result was that the email missed its mark. The text was dense and difficult to decipher, so I didn’t really bother to try.
Tell us about giving up on gobbledygook
Gobbledygook hides the main messages. The reader has to struggle to understand. And that makes our busy lives even busier. If they give up, they’ve wasted their time. It’s not okay.
The People’s Choice Awards give you the chance to find examples of gobbledygook in everyday communications and dob them in. Nominate the worst communications you’ve found for the Brainstrain Award. You can nominate documents or webpages from government or business organisations.
We’d love to hear from you so we can help to stamp out gobbledygook. This is your chance to change the way New Zealand communicates!
Find out how to nominate here
Find out about the 2018 Brainstrain winner here
Nicola Welby August 19th, 2019
Posted In: 2019 People's Choice Awards, Brainstrain
Tags: Brain Strain Award, clear thinking, clear writing, improved writing, Industry awards, jargon, jargon-busting, PEA, People's Choice Awards, plain English, Plain English Awards, plain language, power of plain English, writing for the public
Care about clarity? The People's Choice Awards are for you! Image by Alyssa Stevenson. Unsplash licence.
The People’s Choice Awards are the perfect opportunity for all organisations to get recognition for their clear communications.
Are you comfortable shouting from the rooftops about your fabulously clear documents? Or do you keep your clear communications a best-kept secret — just for your customers?
Whether you’re a tall poppy or a shrinking violet, the Plain English Awards are a great way to get recognition for all the great work you’re doing to make New Zealand a country of clarity.
How does your document or webpage get nominated for an Award?
You can’t enter it yourself — it’s up to members of the public to do that. That’s why they’re called the People’s Choice Awards, of course! But you’re more than welcome to point them in the right direction.
Shout from the rooftops
Have you got a great document that you think is worthy of the Best Communication Award? Why not use social media to let the world know. If people think your document is a great example of clear communication, they can nominate it in the Awards.
Encourage your customers
Let your customers know through your newsletters and website that you’d love them to show how much they admire your document by nominating it in the People’s Choice.
It’s free to nominate
Nominations are free of charge for the People’s Choice Awards. Here’s how people can nominate for the Best Communication Award
https://www.plainlanguageawards.org.nz/2019-peoples-choice-best-award/
Nicola Welby July 22nd, 2019
Posted In: 2019 People's Choice Awards
Tags: clear thinking, clear writing, Industry awards, jargon, jargon-busting, People's Choice Awards, writing for the public
What happens to the documents you've nominated once they're entered? Image by Lorie Shaull. Flickr licence.
Submitting your entry in this year’s People’s Choice Awards is one thing. What happens to your entry after that is another.
Your nomination joins the list so experts can decide who’s best and worst
After you submit a nomination, it joins a catalogue of other entries in our professional submission platform Submittable, where it’ll sit until entries officially close. Soon after that, the Awards administrators open up entries for the Best and Worst categories to their respective judging panels.
Our judges then sort through entries to come up with a shortlist, followed by a more in-depth assessment to create a list of finalists.
Finally, the judges decide which entries are our ultimate winners. This year’s winners will be announced on Thursday, 28 November.
The judges assess the entries using plain English criteria
Because our Awards are all about plain English, our judges use specific criteria to decide which entries are best and which are worst. These criteria are based on the following aspects of clear communication:
- Purpose
- Structure
- Usability (for websites)
- Headings and main messages
- Paragraphs
- Sentences
- Words
- Layout and presentation
Read more about our judging criteria
Find out how to nominate communications
Thanks to the Wellington band Fly My Pretties for being the inspiration for our blog title! Visit their website flymypretties.com
Nicola Welby July 17th, 2019
Posted In: 2019 People's Choice Awards, Judges
Tags: Brain Strain Award, clear thinking, clear writing, improved writing, Industry awards, jargon, jargon-busting, PEA, People's Choice Awards, plain English, Plain English Awards, plain language, power of plain English, writing for the public
Consumer NZ wants the best for New Zealand communication. Image by Daria Nepriakhina. Unsplash licence.
The Plain English Awards and Consumer NZ have something very important in common — we both want what’s best for New Zealanders.
The Plain English Awards is a not-for-profit charity that aims to raise the bar for clear communication. We want everyday New Zealanders to understand what’s written for them.
Consumer NZ is a non-profit organisation dedicated to getting New Zealanders a fairer deal. So it’ll be no surprise that Consumer NZ is a long-term supporter of the Plain English Awards. In particular, Consumer NZ has supported our People’s Choice categories for many years.
Consumer’s Chief Executive, Sue Chetwin, has been a member of our judging panel for several years, focusing specifically on our People’s Choice categories. She’s returning again this year as one of the panel judging our Worst Brainstrain category.
We’re sure you’ll join us too by nominating the best and the worst communications you find in your daily life. All of us want New Zealanders to be able to make legal, financial, health, and all sorts of other decisions with ease.
Take a look at what Consumer NZ has to say about this year’s People’s Choice Awards
Find out how to nominate documents here
Nicola Welby July 12th, 2019
Posted In: 2019 People's Choice Awards, Sponsors
Tags: Brain Strain Award, clear writing, Consumer NZ, Industry awards, PEA, People's Choice Awards, People's Choice Awards 2019, plain English, Plain English Awards, plain language, power of plain English, writing for the public
It's time to celebrate this year's winners! Image by Adi Goldstein on Unsplash
Tickets are available now for this year’s Plain English Awards ceremony
Where? City Gallery Wellington
When? Thursday, 15 November
Come along and celebrate at this year’s ceremony. Join finalists, judges, sponsors, and other supporters for an evening of fun, festivity, and above all celebration.
Wellington Mayor Justin Lester will give an opening address at 5.30pm. And lawyer and comedian James Elliott will be our MC for the evening. Financial advisor, wealth coach, and author Martin Hawes will also return as a guest speaker.
You’ll have a chance to mix and mingle, with drinks and canapés, following the official segment of the ceremony.
Get your tickets now!
Melissa Wardell October 25th, 2018
Posted In: 2018 awards ceremony, 2018 Plain English Awards, Finalists, Winners
Tags: 2018 finalists, 2018 Plain English Awards, Celebration, Industry awards, winners
They're the sparkle on the plain English cupcake. Well done to this year's finalists. Photo by Audrey Fretz on Unsplash
Our judges have announced this year’s finalists. Find out who they are here
What makes an entry good enough to become a finalist? According to our judges, it’s all about being like this:
- ‘Overall, we have a strong example of how a company can take complex information and share the details both with clarity and with compelling storytelling. Kudos!’
- ‘I would certainly use this product as an example of effective plain writing and information design.’
- ‘This is an exemplary document.’
Now the countdown begins to our Awards ceremony on Thursday, 15 November, where we’ll announce and celebrate this year’s winners. Watch this space for details about how to get tickets.
Melissa Wardell October 18th, 2018
Posted In: 2018 Plain English Awards, Finalists, Plain English Awards
Tags: 2018 finalists, 2018 Plain English Awards, Industry awards, People's Choice
