Plain Language Awards

Celebrate the stories of our clearest business communicators

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Media release: 14 October 2021


Winners in the 2021 annual Plain English Awards were announced at an online ceremony earlier today. More than a hundred people attended the virtual ceremony, including many Awards supporters from outside New Zealand.

Two Champion winners

The award for the Plain English Champion — Best Organisation went to Citizens Advice Bureau New Zealand (CAB). Lead judge for the category Matt Huntington said he was particularly impressed by CAB’s understanding of how communicating clearly is key to their effectiveness.

‘And then they take it one extra step to acknowledge the importance of communicating with empathy and respect on top of that!’ Matt says. ‘The fact that they can do this successfully while relying on such a large and diverse group of volunteers is a testament to their grounding in plain language communications.’

Entries for the Awards opened up to Australia for the first time this year. And one of the Australian entries was awarded the Plain English Champion — Best Individual or Team. Lauren Kelindeman, from law firm Legalite in Melbourne, was praised by judges for her exemplary work. Legalite was also a finalist in the Plain English Champion — Best Organisation category.

‘Lauren’s commitment to plain English shines bright in the amount of work she’s done and the quality of the advice she’s created,’ says judge Steph Prince.

In praise of clear documents and websites

The award for the Best Plain English Document in the private sector went to Ryman Healthcare for its myRyman Life eLearning tool. Health Navigator NZ took out the public sector award with its leaflet on treating type 2 diabetes, Empagliflozin.

The Best Plain English Website award for the public sector went to the Ministry of Social Development for the website www.youthservice.govt.nz. No entries made it to winner status in the private sector award for this category in 2021.

Rethinking a document or website to improve it

The Best Plain English Turnaround award went to Waka Kotahi New Zealand Transport Agency for its turnaround of The New Zealand code for cycling.

Legal, Annual Report, and Technical Communicator categories

Southern Cross Travel Insurance took out the Best Legal Document award for its Domestic Travel Insurance Policy Document.

National Trauma Network won Best Plain English Annual Report for its New Zealand Trauma Registry Annual Report 2019/20.

The Best Plain English Technical Communicator was the team at thinkstep-anz.

Spotlight on the humble sentence

Auckland City Council won the award for Best Plain English Sentence Transformation.

People’s Choice — the best ‘but no worst’

Several top-notch entries were submitted by members of the public for the People’s Choice — Best Plain English Communication category. Kiwibank won this award for its letter We’re improving our home loan documents.

One of the judges of this entry said, ‘Taking complex subject matter such as home loans and making it accessible is not easy. Kiwibank have done an excellent job in communicating this, and on a single A4 sheet! Bravo!’

And in what is thought to be a first for the Plain English Awards, no entries were received for the notorious People’s Choice — Worst Brainstrain award. Lead judge for this category Simon Hertnon says he’d like to think that this is a good sign: ‘A sign that people are putting more thought into their communications. That the plain language message is getting through.’

Telling stories to inspire others

The theme of this year’s Awards was ‘Story!’ Awards founder and CE of plain language consultancy Write Limited Lynda Harris says:

‘The goal of sharing stories is to help people understand the “why” behind different plain language projects. That is, why a plain language approach was vitally important for that project, and how it helped its success.

‘By telling people’s stories, we want to shine a light on the impact of people’s efforts. And to give the public a glimpse behind the scenes of plain language as it plays out in the lives of individuals and organisations. Ultimately, we’d like people to be inspired to take similar approaches.’

Thanks to Awards sponsors

Sponsors play a key part in keeping the Plain English Awards going. Organisers would like to thank the following organisations for their support: WriteMark Limited, Write Limited, the Wright Family Foundation, Graphic Solutions, NZ Super Fund, Newsroom, Streamliners, TechCommNZ, Skillset, printing.com, MoneyHub, Consumer, Shelly Davies, Community Comms Collective, Editor Software (UK), Informed Investor magazine, Kendons, and Modica Group.

Find out more

See the full list of winners and finalists

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Media release: 7 May 2021


After holding off entries last year, the full Plain English Awards are back in 2021. The Awards will look a little different this year, with a virtual ceremony and some new ways for entrants to share their inspiring work in clear communication.

Fresh Awards with a new theme

This year’s theme for the Awards is Story. We’re inviting the public to share the stories behind their plain language projects in short videos. We’ll showcase these videos in a gallery to inspire and enlighten the wider public. The video gallery is open now.

‘A major goal for the Awards has always been to bring plain language into common use,’ says chair of the WriteMark Plain English Awards Trust, Gregory Fortuin. ‘We know that stories raise awareness and inspire action. The more visible the stories of our entrants, the more sparks of possibility and innovation will be lit.’

All the familiar categories are back

This year’s Awards will feature all categories, including the two People’s Choice categories for Best Communication and the infamous Brainstrain.

‘As we’ve seen in the events of 2020 and beyond, clear communication makes a real difference in people’s lives,’ Gregory says. ‘Here’s a chance to celebrate all the great work that people having been doing over the past couple of years.’

Important dates for the 2021 Awards

  • 1 June: Entries open
  • 31 July: Entries close
  • 30 September: Finalists announced
  • 14 October: Winners announced

Big thanks to our media partner, Newsroom

The goodwill and support of our sponsorship partners keeps the Plain English Awards ticking. We’re immensely grateful to New Zealand-based news and current affairs site, Newsroom.co.nz for believing in our cause and being our media partner.

 

ENDS

Get more information

www.plainlanguageawards.org.nz

Jonathan Tan, project manager, 2021 Plain English Awards | enquiries@plainlanguageawards.org.nz

OR

Gregory Fortuin, Chair, WriteMark Plain English Awards Trust | 021 465 254

Posted In: 2021 Plain English Awards, Communications, Media release, Plain English Awards, Story theme

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