Plain Language Awards

Celebrate the stories of our clearest business communicators


Well done to our patron, Chloe, who was recognised as an Officer of the New Zealand Order of Merit in the 2021 New Year Honours List.

We couldn’t be more proud of our generous patron, Chloe Wright. In recognition of her enormous commitment to philanthropy, education, and health, Chloe was awarded an Officer of the New Zealand Order of Merit at the start of 2021.

An exemplar of kindness and care

In 1996, Chloe and her husband Wayne co-founded BestStart Educare, an early learning education organisation. BestStart is now New Zealand’s largest early learning organisation and is run under the Wright Family Foundation. This foundation provides funds and assistance to improve the educational, emotional, and psychological wellbeing of New Zealanders.

As well as carrying out her philanthropic work through the Wright Family Foundation, Chloe founded Birthing Centre in 2014, which now has four locations. Birthing Centre is a service offering extensive postnatal support to new mothers and their babies. Its vision is to work in partnership with families to effect an informed, active, and natural birthing experience.

Chloe is also patron of SuperGrans Aotearoa, Kids’ Lit Quiz, the New Zealand Spelling Bee … and of course the Plain Language Awards!

Chloe believes passionately in the goals of the Awards. She wants to see plain language as the norm in government and business communication — so that information is clear and easy to access for everyone.

Chloe’s enthusiasm for, and dedication to, all the causes she supports is truly remarkable. Congratulations, Chloe! We’re so grateful for her support as Awards patron.

Meet our Awards patron

Interested in sponsoring?

If you’re interested in supporting the Plain Language Awards, please get in touch. We’d love to hear from you, and we’d love to work with you.

Please contact Hellie to find out about sponsor benefits at

Become a sponsor

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The beauty of helping anyone out is in the end result. Photo by Siora Photography on Unsplash

Remember the time you helped your cousin learn to ride a bike? Or made your mother breakfast in bed on Mother’s Day? Or picked your friend’s children up from school when your friend got caught in a meeting?

The beauty of helping anyone out is in the end result. It’s the look of exhilaration when you let the bike go and your cousin takes off on his own. The smile on your mother’s face and the appreciation she feels when you treat her. The relief you give your friend, who can finish the meeting he’s in without worrying about his children.

Sponsoring the Awards is like all of these examples. By supporting us to run the Plain English Awards, you’re helping to promote good. Just like the smile on your mother’s face at Mother’s Day, you’ll directly and indirectly be helping to make a difference. That smile will be the equivalent of a patient who understands their medical treatment for the first time. Or someone going through a personal emergency that understands his or her insurance cover immediately.

Sponsoring the Awards shows you support a fairer society

A plain language approach to communication is a radical commitment to putting customers and colleagues first — a culture-changing shift in how society operates. Our sponsors sit alongside us on the journey, adding a new voice to the chorus calling for fair and clear communication from private and public sector organisations. Our sponsors become part of our Awards team.

If you’re interested in supporting the 2021 Plain English Awards, please get in touch. We’d love to hear from you, and we’d love to work with you.

Please contact Melissa to find out about sponsor benefits at

Become a sponsor

Meet our sponsors

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Great news! The Plain English Awards are back for 2021. Photo by Natalia Łyczko on Unsplash

Here’s the news we know lots of you have been waiting for — the Plain English Awards are back for 2021! They’ll look a little different this year, with a virtual ceremony and some new ways to share your inspiring work in clear communication.

Fresh Awards with a new theme

This year’s Awards will have the theme of Story. We’ll be inviting all entrants to share the stories behind their plain language projects in short videos. We’ll showcase your stories on the Awards website so that others can be inspired and enlightened by your work.

As Awards patron Chloe Wright puts it:

We need to be innovative and adapt to the current circumstances. I’m right behind the idea of sharing stories and as a storyteller myself, I will love reading of these experiences.

The Awards aim to bring plain language into common use and raise awareness in the community. So we hope the stories you share will show others the what, why, and how of your projects. You’ll get the opportunity to share what excites you about plain language, and the impact your work has had on the world.

Watch for more guidance soon on our Story theme.

All the familiar categories are back

We’ll have all categories available in 2021, including the two People’s Choice categories for Best Communication and the infamous Brainstrain.

Entries will open soon. Meanwhile put your thinking caps on and start creating the stories behind your potential entries.

Read about the 3-step process for entering the 2021 Awards

Take a note of these key dates

Here are the key dates we’ve planned so far for the 2021 Awards.

  • Mid-April: Video story submissions open
  • 1 June: Entries open
  • 2 August: Entries close
  • 16 September: Finalists announced
  • 14 October: Winners announced

Let’s keep in touch

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And if you’re interested in sponsoring the 2021 Awards, we’d love to hear from you. Please contact Melissa to find out about sponsor benefits at

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