Don’t panic! You’ve got extra time to get your Plain English Awards entries in | Photo by Lukas Blazek on Unsplash
We know what it’s like to be busy, and how difficult it can be to meet deadlines when the pressure’s on. That’s why we’re giving you extra time to submit your Plain Language Awards entries.
Entries for the 2022 Plain Language Awards will now close at 5pm on Tuesday, 2 August.
Get the recognition you deserve for your clear communications
The Plain Language Awards are one of New Zealand’s leading industry awards. Imagine how good you and your team would feel if you became a finalist … or even a winner?!
Find out more about our Awards categories
Get some inspiration from our past winners
Nominate the good and the bad for People’s Choice
Dob in a bad document, or praise an easy-to-read one! The more the public speak up and demand plain English, the easier it is for us all.
Power to the people — vote for plain!
Have you read something that strained your brain? Nominate it!
Get involved with the People’s Choice
It only takes a sentence!
If you’re short on time, enter a few beautifully transformed sentences for the Best Plain Language Sentence Transformation award.
Well-written sentences create a fine reading experience
Enter your transformed sentences by 2 August
Posted In: 2022 Plain Language Awards, Best Plain Language Sentence Transformation, Communications, Industry awards, People's Choice awards, Social good
Best Plain English Communication, clear communication, clear writing, Industry awards, People's Choice, Plain English Awards
Is your annual report awesome? Does it tell your story well? | Photo by Aneta Pawlik on Unsplash
Annual report. Those two little words often conjure up other words like ‘dull’, ‘heavy’, and even ‘eyes glaze over’. But not always! In selecting the best of the best, our Awards judges tend to use very different and much more positive words to describe winning entries. Words like ‘engaging’, ‘compelling’ and ‘impressive’.
So what does it take to get such accolades? Almost every winning entry over many years has inspired the judges to comment on the story told in the report. Here’s a great example from their comments on the Ryman Healthcare Annual Report 2018.
‘a strong example of how a company can take complex information and share the details both with clarity and with compelling storytelling’
‘The report tells an extremely engaging story that would undoubtedly appeal to a general reader.’
Why story? It’s easy to present data without joining the dots for readers. Stories carry messages and deliver information beyond mere numbers and facts. They answer the questions ‘so what?’ and ‘why should I care?’ Stories raise oxytocin, the ‘feel good’ hormone — we’re interested and engaged and we want more.
So if you’re proud of the story told in your annual report, yours could be the one our judges rave about this year!
Check the features of an awesome annual report below to see how yours measures up. And don’t be modest!
A checklist for Annual Report Awesomeness
|Check that your annual report:
| Yes, it's good to go!
|No, it needs more work
|Tells an engaging and compelling story about relevant events, context, and trends
|Is structured with the reader’s needs front and centre
|Expresses complex information clearly and thoughtfully
|Reports technical details and data in a way that keeps the reader’s attention
|Uses an attractive design that helps tell the story
|Is accessible to all intended audiences
|Is memorable for all the right reasons (yes, it’s still about the story!)
Read the entry criteria for Best Plain English Annual Report
Meet the judges for Best Plain English Annual Report
Posted In: 2021 Plain English Awards, Annual report
accountability, annual report, Best Annual Report, clear communication, transparency
Which do you choose? Nominate the good and the bad for the People’s Choice | Photo by Patrick Fore on Unsplash
Have you ever found a document so challenging to read that you had to call on a mate for help? Or have you found a document so surprisingly easy to read that the stress lines of those furrowed brows just disappeared in a flash?
You have the power to tell the world what you want from anything you read — and plain is the way to go! And the two People’s Choice categories can help you and others choose plain over waffle.
Fight the good fight and show what’s right
Imagine a world where your insurance documents, legal contracts, application forms, and other important pieces of information are clear and easy to read. The more that we all speak up and demand clear communication, the better it gets for everyone!
The Best Plain English Communication shows the world that plain English is the right way to write. You can give someone a pat on the back for an amazing piece of writing.
As Awards MC and long-time supporter James Elliott puts it:
Plain English is hard to define but we recognise its absence when we see gobbledygook.
Show the world what good looks like, and help create demand for lots more good writing!
Nominate a People’s Choice Best Communication
Don’t strain the brain — make it plain
How many brains does it take to change a lightbulb? If it takes more than one person or read-through to ‘click’ with what you’re reading, the writer hasn’t done a good job.
Call out poor communication! The Brainstrain category highlights communications that could be much clearer. Past winners of this infamous award have taken the award in good humour and seen the opportunities to improve.
Nominate a Brainstrain
Let the People’s Choice be your voice!
Vote for clarity and clear communication. Exercise your democratic right and let your voice be heard.
We don’t want to deal with jargon. We don’t want obscurity. We don’t want confusion when we read anything. We want to understand everything, plain and simple!
Submit your nomination
Posted In: 2021 Plain English Awards, People's Choice awards
Best Plain English Communication, Brainstrain, clear communication, jargon, People's Choice, power of plain English, Worst Brainstrain
Lots of people work behind the scenes to make technical communication work well | Image by Wilfried Pohnke from Pixabay
Thanks to Write consultant and technical communicator Earnsy Liu for this blog post
2020 was a long year. The world was on tenterhooks, wondering how long COVID-19 would be around. Everyone hunkered down, made sourdough bread, and hoarded toilet paper. People got used to life on Zoom, and sometimes discovered cat filters the hard way.
Some workplaces changed tack completely and manufactured new products or offered new services. Other workplaces kept doing what they always did, but in different ways.
Your chance to get the recognition you deserve
Whichever category your workplace fell into, you probably did something differently. If you wrote any technical information you’re particularly proud of, the Awards judges want to hear from you.
Tell us about your clear procedures
Tell us about the new procedures you wrote, so that essential work could continue — safely distanced — through the pandemic. Procedures so clear and easy to use, that your colleagues could carry out complex procedures without missing a beat.
Tell us about your user-friendly online help
Tell us about the chunks of online help files you rewrote, so that non-techy customers could find answers to techy questions easily. Super easily, even though your customers came from diverse language and educational backgrounds.
Tell us about your new technical specifications
Tell us about the new technical specifications or instructions that you developed for your company’s new products in double-quick time. Maybe you wrote them while grappling with MadCap Flare or Framemaker, and collaborating for the first time in Confluence too!
Show us what you’ve done as an expert technical communicator
Send in up to five samples of your work. Showcase your plain language skills (hint: pick samples that show off your structure and layout too).
Tell us the context of your documents, including their purpose and audience.
Read more about our Best Plain English Technical Communicator category
Need more encouragement to enter?
Check out silver sponsor TechCommNZ’s fun video ‘10 reasons to enter the 2021 Plain English Awards’ in our gallery.
View TechCommNZ’s video
Posted In: 2021 Plain English Awards, Best Technical Communicator, Plain English Awards
Best Plain English Technical Communicator, clear communication, TechCommNZ, technical communication, technical communicator, technical writing
Breathe new life into your documents and make them worthy of the Turnaround Award | Photo by Bryn Parish on Unsplash
What does it take to win the Best Plain Language Turnaround category? What does a winning entry in this category look like?
More than an edit or redesign
A top submission in the Best Plain Language Turnaround category will be more than an edited version of an original document. It’ll be more than a website that has been redesigned. More than information that has been restructured to be more reader-focused. More than information that has been user-tested for its target audience.
Coming from a place of care
A winning entry in the Best Plain Language Turnaround category will include many of the above qualities and then some. Above all, it will clearly have come from a place of care. An individual or team will have looked at the communication and thought, ‘This information is important and the people it’s serving deserve our time to make the information better serve its purpose’. In other words, the writers will be caring for their readers.
What judges have said about previous winning entries
Have a read of what our judges have said about some of our past turnaround winners.
Winner 2018: Infinite Possibilities Limited
‘This is a damn clever turnaround. I couldn’t stop thinking about it.’
‘A remarkable change! You’ve taken a legal document and turned it on its head. It’s brilliantly unconventional, witty, exudes personality, and was a pleasure to read.’
‘The word choice is casual and direct with a very distinct tone. Some people will clearly consider it unbusiness-like and will not do business with this company. Others will find it refreshing and will move forward — exactly the intent to weed out those clients who find it offensive and to sign on those who find it refreshing.’
Winner 2017: Ministry of Civil Defence & Emergency Management
‘This is a terrific turnaround from a dull, wordy website to one that is lively, engaging, and easy to navigate. This organisation has done a great job of using multimedia, and their restructuring of the content works really well.’
‘The scenario-based navigation on the home page is friendly, colourful, and relevant, and this flows well into the more text-heavy pages further down in the site. The scenarios capture the reader’s attention and the short videos are hilarious — a great way to get people involved in thinking through how to be ready for a disaster or emergency.’
‘The layout and formatting are much cleaner, with good use of white space and headings to focus the eye. The tips are helpful and the key messages are brought to the fore much more than in the original. Great work!’
Winner 2015: OSPRI
‘You’ve done a great job with this rewrite. It’s a vast improvement on the original. This is a usable and useful document, which does the job well. Nice work!
Find out more about the Best Plain Language Turnaround category
Posted In: 2021 Plain English Awards, Communications, Plain English Awards, Plain English Turnaround
2021 Plain English Awards, Best Plain English Turnaround, Best turnaround, clarity, clear communication, clear writing, plain language, Turnaround Award, writing for the public, writing for the reader
Thanking our judges at an Awards ceremony | Photo by Rebecca McMillan Photography
We asked our judges for some insider advice and tips to pass on to people considering entering the Awards.
And as usual, they were more than happy to help out!
We asked our judges:
- what aspects of an entry makes them think ‘this one is a winner’
- what their top piece of advice was for someone entering the Awards
- what common missteps they see that quickly let them know an entry won’t be a finalist
- what they thought were the most notable features of winning entries from past Awards.
This type of entry is a winner
One judge liked entries that surprised them and surpassed their expectations.
Others said, ‘First impressions are crucial. For me, if the structure is helpful and logical, the language simple and clear, and the tone friendly and engaging, then the authors will definitely be in the running to be winners’.
‘The language will be the equivalent of plain speaking — ordinary, everyday language throughout the text. The document will do the job the writer describes to us.’
‘I think for me that’s when I can feel that the writer has put the effort in to realise that they are writing for a reader. It might not be perfect, but you can tell that they are thinking about the receiver of the message.’
‘It’s how the authors weigh and balance the various aspects and elements of the communication — the audience and its needs, the situation and its urgency or characteristics, the political charge of the situation and people’s reaction, and how all of that has an impact on the message, tone, word choice, sentence construction, images — and when they tell me that they have talked to the intended audience, instead of just assuming they got it right. When all of these things are cohesive, I know I have a winner.’
‘Simplicity and clear evidence of designing the information for the audience.’
Our judges’ top pieces of advice
Our judges want entrants to put themselves in their readers’ shoes. They want you to forget about yourself and your message. Just ‘focus on your readers’, one said, and we agree. Your audience is, after all, what really matters.
Always put yourself in your readers’ shoes. You wouldn’t want to wade through dense, long-winded, jargon-filled reports. Neither do your readers!
Another common theme from our judges was:
Keep it simple!
Here are some other top tips from our judges.
- Don’t get in your own way.
- Leave your ego at the door.
- Brevity is the currency of good comms.
- Think outside of the box, talk to talk to your customers, ask them what they want and need, get to know them. And … surprise yourself!
- Avoid bureaucratic language, particularly impersonal, passive, or pompous sentences.
- Keep it short, sweet, and simple! (No one wants to read lots on a screen.)
- Make a human connection. Show that your piece reaches its audience and has results. Show that every decision was carefully made based on evidence, not assumptions. And even better, try to show documented results — fewer phone calls, more returned surveys, bills paid sooner.
Common missteps judges see in entries
Here’s more on what to avoid, with some examples from the judges of missteps in entries that didn’t make the grade.
Lack of focus on the intended reader
- Too much focus on their own story
- Using their company name over and over again, instead of using ‘us’ and ‘you’
- Text that suggested that the writer wanted the message or the organisation to seem important
- A lack of attention to the purpose of the entry. ‘With no ‘care’, probably no need to share…’
- Failing to talk about the goal of your piece in terms of what you want your audience to be able to do with the information
- Using unfamiliar words in place of everyday words that most people will easily understand
- Too many words, repetition
- Vague language, jargon, or management clichés
Lack of testing or evaluation
- Not being able to show that you tested your piece with your intended audience, no matter how limited the testing
- Not being able to show how you used feedback to improve the document or website
Stronger editing or design needed
- Clumsiness in the writing
- Too much text and not enough white space
- Not being able to explain why you made a choice about design or word choice based on your intended audience.
- Overwriting — including information that just dilutes the purpose of the document — and a lack of tailoring
The most notable feature of past winning entries was putting the reader first
Judges all agreed that putting the reader first was the way to a winning entry. ‘Clarity and consideration of the audience’, said one judge.
Winning documents were thoughtfully and helpfully laid out, using clear and simple language, and in an engaging tone that inspired trust.
‘They all really moved into the heads of their readers’, one judge said. ‘What questions do they have? How can we answer those questions as clearly as possible? How can design help us? What tone of voice is needed?’
‘We have been unanimous in selecting entries that showed unusual skill, such as explaining bowel cancer with sensitivity and clarity. Others have explained complex topics in everyday language.’
‘I’ve only judged the Best Plain English Sentence Transformation before … ‘short and active’ were the two main ingredients!’
‘One of the most memorable entries I judged several years ago was a newsletter updating residents about a major road closure that was going to last several months. The details were highly technical; the inconvenience was very high for anyone who used the road. But the newsletter used similes and metaphors to explain the technical aspects; for example, ‘We need to remove the equivalent of two soccer arenas of rock’. The writer used humour and truth and, as a result, built the trust of those who read it. It could have been a boring weekly update, but instead was an engaging read in terms that even a non-engineer — who didn’t live anywhere near there — could understand. That was understanding the audience and the situation and creating something more.’
‘A conversational tone. And good design (white space, colour, graphics, and so on).’
Some extra wisdom from our judges
Our judges wanted entrants to enjoy the process. ‘The standard has been rising over time’, one said. ‘Even to be chosen as a finalist is impressive and should go in your CV. The ability to write in plain English is in demand around the world.’
Another judge added, ‘It’s a great way to get valuable personal feedback on your writing! And you support plain language for everyone, no matter what someone’s abilities or background are. A great cause.’
‘No matter the outcome for your entry this year, read the comments of the judges with interest. For the most part, they will give you insights on how to approach about your next communication in a richer way.’
‘Plain English is not an add-on to good business writing — it is good business writing.’
Read Trophy Tips: Top tips from past winners
Find out more about this year’s judges
Watch videos by some of our judges in our gallery
Posted In: 2021 Plain English Awards, Communications, Judges, Plain English Awards, Trophy Tips
clear communication, clear thinking, clear writing, Finalists, improved writing, insights, plain English, Trophy Tips Seminar, winners
Our judges explain why they love to be involved in the Plain English Awards | Photo by Anastasia Zhenina on Unsplash
When we surveyed our judges for their top tips for a winning Awards entry, we got some lovely feedback about why they love to judge the Awards. We thought you might like to read it too. Perhaps some of the thoughts here will inspire you to celebrate plain language in your own organisations. And you might feel more inclined to demand clear communication from the organisations you encounter in your daily life.
Our judges love celebrating the use of plain English
Our judges felt that that the Plain English Awards are a fantastic way of encouraging and celebrating plain language in organisations.
As an ardent supporter of clear writing, I’m delighted to support them.
I think we should encourage people to excel in this area.
It’s fun, interesting, and it helps me with my mission: plain language as a human right, world wide!
I’ve been leading workshops on writing in five countries for more than 30 years. Judging the competition has always seemed a natural complement.
I love what Write does and stand for and I think any opportunity to promote plain language is a good opportunity.
It’s incredibly important to recognise good writing in and by organisations because they serve as an example to other organisations. In addition, New Zealand’s Plain English Awards have been a model and inspiration for other awards. I learn so much each time I judge.
To help out the plain English community. To keep in touch with the standard of writing across Aotearoa. And I suppose it’s good to have my name connected with the Awards. It’s certainly ‘on brand’!
From the shadows of legalese to the light of plain language
One of our judges, Jacqueline Stephenson (now a legal and business proofreader and plain language editor), shares some reflections on her years as a practising lawyer in the UK and New Zealand. Why did she write the way she did? And what does plain language in legal writing mean to her now?
Watch Jacqueline Stephenson’s video in our gallery
Awards founder Lynda Harris asks us all to demand clear communication
When Lynda Harris spoke at the Awards ceremony in 2018, she encouraged everyone present to demand clear communication, whether as a writer or a consumer.
So, believing what you do about the power of plain language, my question to you as both writer and consumer is ‘what action can you take that is bigger and bolder than before?’ How can you make your sense of care count?
Read Lynda’s inspiring words from that speech in our 2-part blog.
Care — the shortcut to plain language (part 1 of Lynda’s speech)
Care into action — rewrite or reject! (part 2 of Lynda’s speech)
Posted In: 2021 Plain English Awards, Communications, Judges, Plain English Awards
clear communication, democracy, improved writing, insights, judges, leadership, plain English, Trophy Tips Seminar
Will you join our prestigious list of winners? | Photo of 2018 Award winners by Rebecca McMillan Photography
We asked past Award winners what appealed to them about entering the Plain English Awards, what advice or feedback they got from the judges, and what tips they’d give to anyone entering this year.
We hope you find these tips useful!
We asked our winners:
- why entering the Awards appealed to them
- what features of their entry the judges appreciated the most
- what they would do differently if they entered the 2021 Awards
- what their top piece of advice was for this year’s entrants.
Why entering the Awards appealed to our past winners
- ‘We knew what we were doing was important and wanted to share that with other people who care about plain English.’ (Plain English Champion winner)
- ‘I met someone years before who’d entered and won an award, so for me it was a development goal to work towards. I wanted to become good enough, consistent enough and confident enough in what I do to deserve one of these awards. I also wanted to connect with people in similar roles to me and support and celebrate their achievements too.’ (Plain English Champion, Best Plain English Sentence Transformation winner)
- ‘I believe plain English is so important in society and I wanted to be a part of making change. I loved the challenge of making a technical document plain!’ (Best Plain English Document — private sector winner)
- ‘I think good technical communication deserves to be celebrated, and I love a challenge! Plus I thought that if I won, the award would look good on my desk and in my CV.’ (Best Plain English Technical Communicator winner)
The judges appreciated easy-to-read letters with a personal tone and clear design
The judges appreciated documents that were well structured and elegantly designed. They appreciated that a team effort often plays a part in improving communication. The judges also felt enthusiasm for plain English coming across in personal tone and were impressed by the entrants’ dedication to using both plain English and smart design to make their organisation’s communications clearer.
Judges also liked seeing great layout, and technical language explained clearly.
One winner said that the most powerful thing they did was include quotes from people on a benefit. ‘We had people thanking us for sending them easy to read and kind letters.’
Our winners said they could always find room for improvement
One said, ‘I’d take everything I’ve learnt since I last entered, and talk about that — the challenges, the new thinking, the lessons learned, the new responsibilities, and the successes.’
‘I would include more about the difference it made to people’, said another.
One entrant entered an instruction manual that was designed for the web, including drop-boxes that opened on click. As this was not a public-facing website, the entrant had to provide the content in Word, which wasn’t ideal. They said that in future they’d choose examples that they could provide in a more accessible format.
Our winners shared their top pieces of advice for someone entering the Awards
- ‘You have to really care about your entry and what you worked on.’
- ‘Structure your supporting evidence well, to make the value you’ve added to plain communication really clear and convincing for the judges.’
- ‘Design is as important as the plain English words used. Your layout is an integral part of plain English, as are any design features used.’
- ‘It sounds obvious, but make sure you read “What you need to know” for the category, and make sure you provide judges with everything they are looking for.’
Some more words of wisdom from our winners
Our winners agreed that ‘plain English is underrated, yet crucially important’. They also felt it was fantastic to be part of the plain English movement.
A plain English document can win your business customers, save readers valuable time, improve your organisation’s credibility, and even save lives.
The Awards recognise that it’s not always easy to keep things simple — our project was really daunting — but it’s so important.
The Awards have a really fantastic celebratory vibe. Even if you don’t win, it’s a great achievement to be a finalist and support other finalists, and to be part of an important movement in New Zealand.
Thanks to all our past winners for their valuable advice! We hope all our entrants get as much out of entering the Awards process as valuable as our past winners have!
Read Trophy Tips: In the words of our judges
Read about past award winners
How to enter the 2021 Plain English Awards
Posted In: 2021 Plain English Awards, Plain English Awards, Trophy Tips
clear communication, clear thinking, clear writing, Finalists, improved writing, insights, judges, plain English, Trophy Tips Seminar, winners