Plain Language Awards

Celebrate the stories of our clearest business communicators


James Elliott asks and answers a common question | Photo by Jon Tyson on Unsplash

As our Awards MC James Elliott recently pointed out in an article on Newsroom, sometimes it’s easier to work out what something is by first working out what it is not.

In the case of plain language, it’s not the passages of writing that leave you scratching your head. Rather, it’s those passages that pass you by unnoticed that are at the heart of plain language.

‘The best example of plain English is a grouping of words that almost passes us by unnoticed because it doesn’t require a second thought or consideration. We understood what it meant the first time around.’

Image, Newsroom article

Read James Elliott’s article in praise of plain English

Posted In: 2021 Plain English Awards, Plain English Awards

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