As our Awards MC James Elliott recently pointed out in an article on Newsroom, sometimes it’s easier to work out what something is by first working out what it is not.
In the case of plain language, it’s not the passages of writing that leave you scratching your head. Rather, it’s those passages that pass you by unnoticed that are at the heart of plain language.
‘The best example of plain English is a grouping of words that almost passes us by unnoticed because it doesn’t require a second thought or consideration. We understood what it meant the first time around.’