Plain Language Awards

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Judge Matt Huntington, left, hands over a trophy to last year’s winner of the People’s Choice Best category, Troy Churton from the Commission for Financial Capability. Photo by Rebecca McMillan.

Awards media partner Newsroom will announce the winners of this year’s People’s Choice Awards on Thursday, 28 November.


We can’t wait to find out which of our finalists have come out tops. And we’re very excited to have the support of Newsroom to help us spread the word.
James Elliott — our fabulous and funny MC at Awards presentations for the last 5 years — is continuing his support for plain language by being our star announcer.

All sorts of goodies await the winner of the Best Plain English Communication

We know our judges have been thinking long and hard about which of the top four nominations in their category deserves to win. What can the finalists, all supported by members of the public, look forward to if they win?

First of all, we’re pretty sure they’ll be celebrating their award, knowing that their communication has had a positive impact in the world.

As well, thanks to our wonderful sponsors, the winner will walk away with some fabulous prizes.

They’ll be thrilled to receive the iconic trophy in steel and bronze by Wellington sculptor Campbell Maud. They’ll enjoy using the latest StyleWriter plain English editing software from Editor Software to craft future documents.

And we think they’ll be excited to extend their skills with a place on any of Write Limited’s 1-day open workshops.

A little bit of fun for our Brainstrain winner

Our Brainstrain judges are all industry experts and take their roles very seriously. Even so, we always present the Brainstrain Award with good humour. That’s why the winner of the Worst Brainstrain Communication gets the famous Brainstrain rubbish bin filled with sour worms.

Image, winner's bucket of gummy worms from the People's Choice Awards 2018

Who’ll win the notorious rubbish bin full of sour worms this year? Photo by Rebecca McMillan.

Winners of our Brainstrain category need serious prizes too! They’ll also get:

  • the latest StyleWriter plain English editing software from Editor Software
  • 2 hours free consultancy from Write Limited to start transforming the document or webpage into plain English
  • a place on any of Write Limited’s 1-day open workshops.

Good luck to all our People’s Choice finalists!

We look forward to finding out our winners on Thursday, 28 November. Why not join us?

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Our winners will be announced on 28 November. Image by Michael Vavro/Unsplash licence.

On Thursday, 28 November, lawyer and comedian James Elliott will announce this year’s winners on the Newsroom website. No more biting your nails in anticipation!


What’s making our Brainstrain judges cringe

Initial feedback from our judges in the Brainstrain category hints at a lot of work needed to bring some of the nominations up to par. Judges have even expressed concern that ‘documents of this standard are still being written’.

From what we know so far, our Brainstrain judges have been frustrated by excessive jargon and technical terms, poor flow, and vague and confusing words, among other gripes. One judge hinted that ‘documents like this used to be the norm, but that’s no longer the case as plain language steadily spreads’.

What’s making our Best Communication judges smile

In contrast to what our Brainstrain judges have been grappling with, judges in our Best Communication category have been reporting lots of good news. They’ve been reviewing nominations that are apparently engaging from the outset, sensitive to the reader, easy to navigate, and attractive. Feedback from one of our judges even implied that one of the nominations they’d reviewed was ‘fun to read’!

Make sure you check in to the Newsroom website on Thursday, 28 November. We’ll also direct you to the online announcement through our own website.

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It's time for the public to have their say! Image by Jon Tyson. Unsplash licence


We’re ready to roll with the Awards in 2019 — and we’ve got some exciting plans to tell you about.


We’ll alternate between the Plain English Awards and the People’s Choice Awards

As you might imagine, it takes a tonne of support and time and resources to bring together annual awards. We’re now in our 14th year, and we know that our momentum is strong and that people’s appetite for plain English continues to grow.

After lots of planning and consideration, we’ve decided to alternate between having the full Plain English Awards one year and the People’s Choice Awards the next. Having held the full Awards last year in 2018, this means we’re focusing on the People’s Choice only in 2019.

Some of you will remember that the idea of holding the People’s Choice Awards on their own is actually not a new one. You may recall we held them on their own in 2016, to coincide with the Clarity2016 conference here in Wellington.


Entries for this year’s People’s Choice Awards will open on Saturday, 1 June

Once entries are open, members of the public will be able to nominate an outstanding communication of their choice for the People’s Choice — Best Plain English Communication.

People will also be able to nominate a miserable communication for the notorious People’s Choice — Worst Brainstrain Communication.

Entries in the People’s Choice Awards are free and will be judged by a panel of plain language specialists from New Zealand and overseas.


We’re planning a mid-year Awards ceremony

Another result of our planning is that we’ve decided to aim for a mid-year ceremony. Traditionally we’ve celebrated our winners in November. However, after this year, entries will open near the end of the year and we’ll celebrate winners the following winter. Because who doesn’t love a good mid-winter celebration?!


What about next year’s full Plain English Awards?

Entries for the 2020 Plain English Awards will open in November this year. We’ll give you plenty of information before then, so keep your eye out for our newsletters and other publicity. Subscribe to our newsletter

Thanks for following and supporting the annual Plain English Awards. You all play a big part in making these Awards a valuable and exciting event.

Posted In: 2019 People's Choice Awards, Communications, Industry awards, People's Choice awards

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We were lucky enough to have five judges make last year's Awards ceremony. From left are Simon Hertnon, Kylie McGrath, Rachael Fogarty, Rachel McApline, and Maryland Spencer. Image by A Beautiful Photo

Meet our incredible line-up of plain English experts — from around New Zealand and the world — who’ll be judging entries in this year’s Awards. We’re proud to have such a wonderful pool of experts, and honoured that they’ve all offered their time to help us decide on our finalists and winners. We’re also grateful for the feedback they’ll give to all shortlisted entrants.

Judges for the 2018 Plain English Awards

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You now have 3 whole days more to submit your entries!

Entries for the 2018 Plain English Awards now close at midnight next Monday, 3 September. That means you’ve got 3 extra days to create your winning entry!

Read about our categories

See who won at last year’s Awards

Posted In: 2018 Plain English Awards, Industry awards, People's Choice awards, Winners

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You, the public, call the shots in the People's Choice awards. Photo by Stuart Guest-Smith on Unsplash.

Members of the public can praise a paragon of clarity or put forward a perplexing paper in the People’s Choice category of the Plain English Awards.

You can enter documents and websites for two awards:

  • Best Plain English Communication — for the most outstanding example of a plain English document or webpage nominated by a member of the public
  • Worst Brainstrain Communication — for a publicly available or widely used document or website that causes problems for many people.

How a Brainstrain award can help

The Brainstrain typically gets a lot of publicity. But even the winners of this category can turn the event into something positive. By shining a spotlight on entries in this category, Award organisers hope the entries will be rewritten in beautifully plain English.

Winners are welcome to blow their own trumpet

The winners of the Best Plain English Communication can share news of their win. They receive a logo to display on the winning publication and their email footer. They’ll also often have people blowing their trumpet for them — take a look at what stuff.co.nz had to say about last year’s winner, the Wellington City Council.

Entries come from everywhere

People nominate documents from likely and unlikely places.

The Wellington City Council’s newsletter Our Wellington Tō Tātou Pōneke won the ‘Best’ award in 2017. Judges said vibrant design and friendly language made the document appealing. ‘Successfully combines drier council initiatives with more exciting information on events.’

In 2016, a paper from researchers NZIER with the forbidding title ISDS and Sovereignty won. It succinctly explained a key point of contention in the Trans-Pacific Partnership. It was ‘a breath of fresh air to readers used to struggling through lengthy, jargon-filled advisory documents’, said the judges.

KiwiSaver documents have won both the ‘Best’ and ‘Brainstrain’ awards.

How you can enter

You have until 3 September to enter a website or document. You need to submit an electronic copy of the entry — so if you’re entering a printed document, you’ll need to scan it.

Entries must:

  • be whole documents or webpages, not extracts
  • be in current use for business purposes
  • be owned by an organisation that operates in New Zealand
  • not be owned by the organisation you work for
  • not be a book, or an extract from a book.

Your identity will not be revealed to the organisations you nominate, or to the judges.

Enter the People’s Choice — Best Plain English Communication

Enter the People’s Choice — Worst Brainstrain Communication

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