Lead judge: Best Plain Language Website — Public sector

Editor, LVE, Queenstown, New Zealand

People read all day, every day. People are also busy. They don’t want to read unnecessary information. Efficiency is key. Therefore, we make sure the reader finds and understands the main message of what they’re reading in 10 seconds. They can then decide whether they need to read on and find out more.

Surprised. Inspired. Wowed. Ready to apply insights and tips like this — and many more — every day in your writing. That’s the feeling I would like my clients to experience when I show them how they can improve their writing — and what plain language can do for them.

I’ve been working for LVE for almost 2 decades now. I feel very privileged that I am able to do this from my second home country, New Zealand. And I’m stoked and excited to be part of the panel of judges for the Plain Language Awards this year!’

With 68 employees, LVE is the largest communications agency for plain language in The Netherlands, helping Dutch organisations and government agencies to communicate clearly. LVE is well known for its strong training approach and unique ideas about communications. As an innovative company, LVE actively follows the latest developments and technology in communications.

Meet the judges for the Plain Language Awards

How the judging process works