Litmus

Litmus receives an Award of Distinction for the Best Plain Language Website — Private Sector category

Website

litmus.co.nz

Judges’ comments

The Litmus website makes a good first impression, with its clear layout and structure, and content that paints a picture of an organisation that really cares about doing good.

For readers who understand the big picture, the Litmus website uses an excellent tone that is professional and engaging. The empathetic language is in line with Litmus’s strong values, and understanding those values is likely to be important to many clients in this field. The case studies are likely to resonate and help potential clients trust the company.

Media statement

We are delighted to be recognised for our new website litmus.co.nz in the Plain Language Awards.

At Litmus, we want everyone to live in a just, equitable and sustainable world. This means ensuring our advice is evidence-informed and brings our clients closer to their communities. Plain language is the foundation for every digital and online story, report, or tool we produce.

To be recognised as a finalist means we are doing our very best to bring communities’ needs and aspirations closer to strategy and policymaking.

Congratulations to all the other finalists in the Awards; we are proud to be among them.

Sandar Duckworth
Partner
Litmus