Plain Language Awards

Celebrate the stories of our clearest business communicators

Finalist: Best Plain Language Annual Report

Westpac New Zealand Staff Superannuation Scheme

Westpac celebrate their Award of Distinction | Bruce Kerr


Document name

Westpac New Zealand Staff Superannuation Scheme: Navigating through uncertain times


Judges’ comments

Westpac’s annual report shows that you can share essential information without getting caught up in the weeds. What could otherwise have been a dense report is a scannable content experience.

They use headers and white space to break up content throughout the report and many visuals (tables/charts) to share data points. They also use first-person and second-person voice to invite their readers into the content.

This report shows that you can both report essential financial details and create a tool that helps your members understand their scheme’s benefits.


Media statement

Joining the Westpac New Zealand Staff Superannuation Scheme can play a big role in our employees’ financial future. Communications such as this personalised document can help our employees make the right investment decisions at the right time. This can make a big difference for them later.

Being a finalist in this category demonstrates our continued commitment to the Scheme and its members. We hope it also encourages more engagement from our employees with their retirement savings.

We’re very proud that this effort has been recognised in the 2023 Plain Language Awards.

 

Bruce Kerr
Chairman of Trustee
Westpac New Zealand Staff Superannuation Scheme