Plain Language Awards

Celebrate the stories of our clearest business communicators

Finalist: People’s Choice — Best Plain English Communication 2019

Simplicity Classrooms


Judges’ comment

Overall, I think this educational web page does a great job of providing clear, actionable information that can truly help make a difference in people’s lives.

The idea is fantastic — present a lot of potentially dry information in short, engaging videos and frame it in the context of classroom lessons. I really, really liked it.

This is an engaging page that interests readers from the start. It speaks directly to readers about an emotional subject, and puts their needs first. The opening sentence sets the tone: ‘We want you to be smart with money.’

Media statement

Amanda Morrall
Head of Communications and Education
Simplicity NZ Ltd