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Kia ora koutou. Jonny here.

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I'm part of the 2021
Plain English Awards team,

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and we want to hear your stories.

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(lively music)

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Keep watching to see how
easy it is to create a video,

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what we'd love to see in it,

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as well as some tips for
putting it all together.

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It's clear -

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every year projects and documents

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that are entered into
the Plain English Awards

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have often taken a lot
of thought and effort.

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Previously, our judges
have been the only ones

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to see and enjoy your work.

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In 2021, we want to know why you used

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a plain language approach.

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We also want to celebrate
the positive impact

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that plain language has on organisations,

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customers, and the public.

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The theme for this
year's Awards is 'Story'.

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We invite you to share videos

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to tell the story behind
your document or project,

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or simply why plain
language matters to you.

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All videos will be posted
in our online gallery,

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which you'll be able to share
with your own audiences.

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Your work could inspire,
challenge, and enlighten others

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to make a positive
impact for their readers.

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Your video story is not
part of your Awards entry

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so feel free to be creative
and to contribute a video

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even if you're not sure you'll
enter the Awards this year.

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We'd love to hear about the team, project,

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or document you plan to enter
into the Plain English Awards

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or another project that
you've been involved in.

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The following questions could be prompts

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to help you tell your story.

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Tell us why you chose a plain
language approach to your work

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or tell us how you found
out about plain language,

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and what was appealing about it.

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Who was the biggest winner

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from your plain language approach?

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What have you and your team enjoyed?

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What positive impact has it had

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for your clients and customers?

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Did anything positive happen
that you didn't expect?

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What were some of the successes
that you didn't see coming?

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When it comes to your story,
we're open to anything.

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We'd also love to see
examples of your awards entry

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or any details that can
help illustrate your story.

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Check out this example.

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Our big project has been

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to rewrite our main policy documents.

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They're now shorter, and
easier to read, and accessible.

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And since then,

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we've saved heaps of time
on clarifying information

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for our clients and our customers,

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and our customers keep telling
us how refreshing it is

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to read something that's so easy.

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And it feels really good.

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So Jonny,

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what's another way that
people could do their entries.

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Great question, Josh.

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Interview or discussion-style
videos can be quite engaging

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and really easy to set up.

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Also, a slideshow can work with voiceover.

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And you could record that
through Zoom or similar software.

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We want to celebrate your whole
team's effort, so be bold.

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Jump in front of the camera

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and grab some colleagues to join in.

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If you're not sure if you'll
enter the Awards this year,

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or if you can't share
details of your project,

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you could instead share the story

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of your passion for plain language.

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Everyone has their own plain
language light bulb moments.

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We'd love to hear what
first sparked your belief

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in plain language,

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why you think it's important,

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and how plain language is featured

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in your personal and working life.

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Take as long as you
need to tell your story,

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but if you find a guideline helpful,

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aim for between two and
10 minutes in length.

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It helps to have a title at
the beginning of your video

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that says who's entering.

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Giving your video a name or
description makes it clear

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what people are watching.

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When it comes to quality,
it's the story that counts,

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and if you've got the energy to make

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a high-production value, that's awesome.

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You can also just shoot a video
on your phone - no worries.

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Just make sure that the sound is okay

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and there's nothing weird
going on in the background.

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The most important thing
is that you tell your story

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in your own way, and that
you enjoy the experience.

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Well, that's it from me.

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Check out the details on-screen
for links to our website

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and for ways to make contact.

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All the best with your video-making -

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we can't wait to share your stories.