Plain Language Awards

Celebrate the stories of our clearest business communicators

Finalist: Best Plain Language Turnaround 2022

Medical Assurance Society (MAS)

Document name

Your Professional Life Plan policy document

Judges’ comments

This is an excellent example of effective plain writing and information design. Its impact will be wide-reaching.

The turnaround document transforms the customer experience, as the document is more accessible and easier to read. The tone is friendly and professional and strikes the right balance for the varied reader.

The structure is clever and logical. The creator did a superb job for readers to easily navigate through the document — be it through menus, hyperlinks, visuals or headings. Well done!

Media statement

MAS is committed to providing outstanding service for our Members including easily understood, concise insurance policies so our Members are clear on what they are covered for, and when they can make a claim.

Insurance comes with its fair share of complexity and technical jargon, so we were keen to embrace the challenge of applying plain language principles to our documents and wider communications.

We are delighted to be a finalist for the Best Plain Language Turnaround for our Your Professional Life Plan Policy Document. Being recognised with this Award is a testament to the progress we’ve made and the commitment of our staff to make us a plain language champion. Plain language is part of a culture change for MAS to strengthen the trust and confidence our members have in us. We are more determined than ever to sustain the momentum of this work and will continue to offer training and support for our staff to enhance their plain language skills.


Nicola Airey
Head of Brand and Partnerships
Medical Assurance Society