Plain Language Awards

Celebrate the stories of our clearest business communicators

Winner: Best Plain English Legal Document 2021

Southern Cross Travel Insurance

Document name

Domestic Travel Insurance Policy Document

Judges’ comments

Jan Bowen
The document feels friendly and manageable. It skilfully employs all the right plain English and clear design techniques. Its language and layout make understanding it as easy as it can be without losing its legal rigour.

Jacqueline Stephenson
Mainly great layout and presentation here. Plenty of white space with tables, diagrams and worked examples used to help convey information. Good consistency in heading size and use of colour.

The document has a good tone. It’s friendly but professional — and that’s not always an easy balance to strike.

Media statement

We’re thrilled to have won in this year’s Plain English Awards. It’s been a period of significant upheaval in the travel sector but we’re proud of the actions we’ve taken during this time to make things simpler for our customers. It’s incredibly important that our customers know what they’re covered for and writing our policies in Plain English signals our commitment to simplicity, transparency and providing excellent customer service.

Jo McCauley
Southern Cross Travel Insurance