Plain Language Awards

Celebrate the stories of our clearest business communicators

Finalist: Best Plain English Legal Document 2021

Accuro Health Insurance

Document name

Accuro Health Insurance SmartCare+ Policy Document

Judges’ comments

Jan Bowen
Overall, the document is clear, with a lot of effort going in to relieving the language of its burden. Traditionally, policy documents are heavy with legalese and obfuscation, but the design layout and language of this one is significantly clearer than others I am aware of.

Jacqueline Stephenson
This report is very easy to navigate, particularly considering the complexity of the information presented. It tackles a complex (and potentially eye-glazing) subject very well. It’s a visually appealing document with great use of colour and graphics. The structure works well with a logical flow and the essential, need-to-know information is clearly presented. An excellent job all round.

Media statement

Accuro Health Insurance is delighted to be a finalist in the 2021 Plain English Awards. The Awards offer a unique opportunity to be recognised for delivering clear communications to our customers.

As a health insurer, we work with a lot of complex medical terminology and insurance jargon that can be difficult for people to understand. We wanted to remove this from our policy documents as much as possible and to provide clear explanations with examples where appropriate.

With the help of WriteMark, we have created a document that is more customer centric and the feedback from our members and advisers has been extremely positive. They find the document clear and easy to understand, which aligns to our core values of simplicity and understanding.

We believe that demonstrating these values is part of what makes us New Zealand’s best little health insurer.

Fiona Mackenzie
Brand and CX Manager
Accuro Health Insurance