Plain Language Awards

Celebrate the stories of our clearest business communicators

Winner: Best Plain English Document — Private Sector 2017

Tower Insurance Limited

Tower Insurance won the trophy for Best Plain English Document — Private sector

Document name

House Insurance Premium Cover

Judges’ comments

The document’s friendly helpful tone encourages readers to be confident in Tower Insurance. Insurance is a complex topic and overall the document worked well.

The design made it accessible and easy to navigate, with clear headings and structure.

Media statement

We’re excited to have won in the Plain English Awards this year.

Tower Insurance is the third-largest general insurer in New Zealand, and is on a journey to becoming the leading digital challenger brand in the New Zealand insurance market.

We believe insurance helps individuals and communities grow and prosper, and that for us to continue supporting communities and challenge the insurance market, we need to make things simple and easy.

Our simple and easy product wordings help customers understand exactly what they’re covered for and gives them confidence that we’ll be right there to set things right when they need us.

Tom Duke
Lead Underwriter
TOWER Insurance