Plain Language Awards

Celebrate the stories of our clearest business communicators

Winner: People’s Choice — Worst ‘Brainstrain’ Communication 2014

Air New Zealand

Document name

Important Notices

Judges’ comment

If Air New Zealand’s notice is truly important, it should be worthy of plain language. Instead, it is more of a poorly structured obstacle course. It’s a great example of compliance writing … discouraging you from reading anything that might turn out to be important.

Media statement

Unfortunately, Air New Zealand declined to send us a media statement.