Plain Language Awards

Celebrate the stories of our clearest business communicators

Winner: Best Plain English Website — Private Sector 2014

Woods Creative Limited

Judge Paula Shelton with Stephen Finnegan, Woods Creative Limited

Website address

Judges’ comment

The judges enjoyed exploring PowerSmart’s website. We learned a great deal about solar power, which means the website is doing its job!

While the landing page is a bit cluttered, the overall structure and layout is easy to follow. The language and imagery you use gives the site a personable tone and a human face to the company.

We would recommend this business to others based on the professional quality of the site.

Media statement

Woods the Creative Agency and PowerSmart Solar are thrilled to be selected as winner in the Best Plain English Website — Private Sector at this year’s WriteMark Plain English Awards.

PowerSmart is passionate about making solar electricity accessible to Kiwis, literally putting the power in their hands. This clear vision inspired our design and communication on the website — which aims to simplify technical details and remove any barriers to an industry still unfamiliar to mainstream New Zealand.

This website has become a key tool in introducing customers to PowerSmart Solar, educating them on the benefits of moving to solar electricity, and making it easier than ever to start powering their life with sunlight.

Stephen Finnegan