Plain Language Awards

Celebrate the stories of our clearest business communicators

Finalist: Best Plain English Turnaround 2014


Document name

Call Minder

Judges’ comment

Very different document — the previous version looks as if it was designed for a different group of people (more of a marketing document). What happened about information for One Voicemail users? Overlooking this, the revised version is much improved on the original, which was text-heavy and daunting to read.

The information design and organisation is now much clearer and easier to navigate, thanks to the lists, columns, and boxes.

The new page is easy to understand quickly. It gives the essential information about Call Minder and allows readers to drill down for more detail if they need it. It is straightforward and effective.

Again, the content is different from the earlier version.

Media statement

Spark is thrilled to be a finalist in the Best Turnaround category of the 2014 Plain English Awards. Spark’s focus is being inspired by our customers every day; this is our key motivation for making our Help & Support content easier to use, find, and understand.

We are continually applying plain English standards to our web content and strive to have simple, clear, usable information available for all our customers.

It’s fantastic to have this recognition and we appreciate the acknowledgement.

Emma Burnard
Digital Knowledge Manager