Plain Language Awards

Celebrate the stories of our clearest business communicators

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It's time for clarity! Tell your friends and colleagues that the Awards are open for entries | Photo of tūī by Mark Trufitt on Excio


It’s time for clarity! Entries are now open for this year’s Awards in all categories. As we’re sure you’ll agree, the Awards have a category for almost every type of business writing.

From macro to micro

Perhaps your plain language project has been running for a while and you’re now ready to enter the premier Plain Language Champion — Best Organisation category. Or you might be starting small by entering the Best Plain Language Sentence Transformation.

From jargon-filled to easy-to-read

Have you turned a document or website from gobblydegook into something clear, concise, and jargon-free? Produced a shining example of anti-legalese that your clients love? Or dazzled your stakeholders with an awesome annual report that ticks all the reporting boxes?

Our judges are looking forward to seeing outstanding examples that defy the stereotypes of legal writing and business jargon.

From individual to team contributors

Technical communicators — get ready to send us your portfolios! Plain language project teams and individuals — prepare your submissions! We’re keen to celebrate your work whether it’s behind the scenes or front and centre in your organisation or sector.

From transformation to celebration

Another category the judges always love is the Best Plain Language Turnaround — especially if the turnaround was inspired by a Brainstrain nomination in previous years. And members of the public are welcome to nominate examples of the Best Communication or the Worst Brainstrain for the People’s Choice Awards.


You’ll find lots of inspiration in the statements from our 2021 winners and finalists. And plenty more on the gallery page where we showcase video stories of plain language initiatives.

Meet our 2021 winners and finalists

Get inspired by the stories in our gallery and share your own story

Entries are open until 31 July, so start planning your entry now. Once again we welcome entries from both New Zealand and Australian-based organisations.


Choose your categories for the 2022 Awards

Get involved with the People’s Choice Awards

Read about the benefits of sponsoring the Awards

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Shine bright like a diamond — enter the champion category of the Plain Language Awards | Image by Dimitris Christou from Pixabay


You may have read about the Champion category for Best Organisation. But, rather than an organisation, you have an individual (maybe it’s you?) or a team that deserves recognition for its plain language achievements.

The Plain Language Champion — Best Individual or Team award honours the people who work hard to make plain language a reality in their organisation. The award is open to individuals or teams who have significantly contributed to a plain language initiative in any New Zealand or Australian organisation.


Now is your time to shine, so don’t be shy!

We know that so much work goes into projects that support clear communication. Over the past few years we’ve seen some amazing examples of this. These communications play a big part in us keeping the Plain Language Awards going year after year.

We know many teams and individuals have done such inspiring work, whether in the public eye or known only to their colleagues or customers.

Here are some examples to get you thinking. You or your team might have:

  • influenced senior leaders to support a plain language initiative
  • led a plain language project, large or small
  • run workshops or regular team meetings on using plain language
  • formally or informally supported other writers to help them produce clear, reader-friendly communication more consistently
  • written newsletter articles or intranet resources about plain language for your team or organisation
  • rewritten template letters into plain language, saving time for your team
  • created clear, easy-to-use policies or guidelines for your organisation.

Find out about past Champions

Meet the 2023 winner

Talking Trouble Aotearoa NZ won this category in 2023. The judges loved the way they’re making plain language easier, more accessible, and achievable for many.

Through plain language and clear communication, they’re empowering people to become participants, not outsiders, in processes that affect their lives.

Read more about Talking Trouble Aotearoa NZ’s entry


Meet the winning entry in 2022

Phil Belcher from MAS took home the trophy in 2022. The judges said:

It’s clear from the glowing reviews Phil has received from many of the Medical Assurance Society’s partners that he’s made a significant and influential contribution to their plain language initiative, with great results.

Read more about Phil Belcher’s entry


Australia took it home in 2021

Soon after opening entries to Australia, they jumped in with a champion! Lauren Kelindeman put in an impressive entry.

Lauren shows her strength and dedication in fighting the good fight — she has clearly influenced, encouraged and supported others in her company to use and prioritise plain English. What’s even more impressive is that she did this in a legal setting, which can be quite challenging and often met with resistance.

Read about Lauren Kelindeman’s entry


Meet the winning entry in 2018

Here’s what the judges said about the impressive entry from the MSD Better Letters Project team in 2018.

This initiative is representative of the nitty gritty, down and dirty, battlefield for plain language. They are making appreciable change at scale. And making a difference in the lives of people in vulnerable circumstances. Very well done. The Better Letters Project at MSD is a worthy plain English champion!

Read more about the Better Letters entry


Meet finalist Andy Baldwin of WineWorks

The judges loved Andy’s passion as a champion of plain language in his organisation. Read how he did it.

I enlisted some help and formed a team. I began to study plain English and promote it within the organisation, presenting my ideas to managers and directors. Like any movement it took time to get momentum, but once we achieved ‘critical mass’ people began asking me to teach them how to write better. I think this is the biggest compliment of all. Now we have people throughout WineWorks writing and using great plain English SOPs in their daily work. This is improving our processes and helps to upskill our teams.

Read more about finalist WineWorks


Entries are open until 31 July

Read about how to enter

Read the requirements for the Plain Language Champion — Best Individual and Team category

Discover whether you’re a contender for the Plain Language Champion — Best Organisation category


Posted In: 2021 Plain English Awards, Awards brand, Best Individual or Team, Communications, Plain English Awards, Plain English Champion

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