You’ve now got till 5pm on Tuesday, 2 August to enter the Plain Language Awards | Photo by charlesdeluvio on Unsplash
We know what it’s like to be busy, and how difficult it can be to meet deadlines when the pressure’s on. That’s why we’re extending the closing date for entries so you have little extra time to enter the Plain Language Awards.
Entries for the 2022 Plain Language Awards will now close at 5pm on Tuesday, 2 August.
Get the recognition you deserve for your clear communications
The Plain Language Awards are one of New Zealand’s leading industry awards. Imagine how good you and your team would feel if you became a finalist … or even a winner?!
Find out more about our Awards categories
Get some inspiration from our past winners
Nominate the good and the bad for the People’s Choice
Make a difference! Dob in a bad document, or praise an easy-to-read one! The more the public speak up and demand plain language, the easier it is for us all.
Power to the people — vote for plain!
Have you read something that strained your brain? Nominate it!
Get involved with the People’s Choice
It only takes a sentence!
If you’re short on time, enter a few beautifully transformed sentences for the Best Plain Language Sentence Transformation award.
Well-written sentences create a fine reading experience
Enter your transformed sentences by 2 August
Nicola Welby July 29th, 2022
Posted In: 2022 Plain Language Awards, Communications, People's Choice awards
Tags: Best Plain Language Annual Report, Best Plain Language Document, Best Plain Language Legal Document, Best Plain Language Sentence Transformation, Best Plain Language Technical Communicator, Best Plain Language Turnaround, Best Plain Language Website, Brainstrain, People's Choice, Plain Language Awards
See your documents unfurl when you apply plain language principles | Photo by Lorraine Neill on excio.io
We asked Fraser Buffini, one of our new international judges for the 2022 Awards, to tell us a story of transformation. Appropriately enough, Fraser is one of the panel members judging the award for Best Plain Language Turnaround.
Fraser’s career began in the diplomatic world writing the very content he would later want to transform. His company is called The Clear Writing Lab and is based in Grenoble, France. It specialises in transforming content into clear English and training others to do the same.
In this article, Fraser explains how he uses George Orwell’s six rules for political writers to transform difficult content. He walks us through the thought process behind the way he edited a piece of legal writing and transformed it into something readable.
In my former life, I was an aide to the deputy head of a huge mission in the Balkans tasked with fixing the broken rule-of-law system after it imploded during a war. While it was a technical mission on paper, we were relentlessly dragged into politics.
Most of the time my job was to fix reports.
Now, in political writing truth is often kept just out of reach. That’s simply because of the way politics works: it’s about vying for narratives and pushing your agenda. If you do not have neutral anchoring principles, you absolutely will end up keeping the truth just out of reach of the reader. Not deliberately of course.
So where do you get these anchoring principles from? Well, there’s one place I’ll always go to that can be relied on no matter the context, no matter the content. In a 1946 essay, George Orwell wrote six rules for political writers that no one has bettered to this day. They are pure in their simplicity, easy to remember, and have genuinely stood the test of time. And they can be used in any writing, not just in politics. That’s why almost every newspaper style guide today is basically an elaboration on them:
- Never use a metaphor, simile, or other figure of speech which you are used to seeing in print.
- Never use a long word where a short one will do.
- If it is possible to cut a word out, always cut it out.
- Never use the passive where you can use the active.
- Never use a foreign phrase, a scientific word, or a jargon word if you can think of an everyday English equivalent.
- Break any of these rules sooner than say anything outright barbarous.
Fraser Buffini transforms unclear text into readable content | Photo by The Clear Writing Lab
Let me show you how I used these brilliant rules to rework a particularly bad piece of legal writing for a political report. This report had to be as neutral as possible. Here is the hot mess:
‘As abovementioned it was clear that the prosecutor was, inter alia, discontented with the deal that was hammered out henceforth allowing the defendant to walk free.’
Even before the Netflix logo has double-thumped the screen, let’s just delete the worthless bit of metadiscourse that is ‘abovementioned’ (Rule 3 – cut words if you can).
Ok, let’s start. ‘It was clear that–’ … hold on, clear how? Did something happen that made this clear? Did the prosecutor say something? Here is Rule 4 at play: that pesky passive voice throwing sand in our eyes.
Let’s send an email to the drafter of this report and ask them why they wrote ‘it was clear’. The drafter writes back later that day saying ‘well, she gave a statement to the press after the court hearing saying she was angry the deal went through’. That’s pretty useful information that could’ve been put in. Getting rid of the passive voice often helps us get closer to the truth.
Right, now we have basically deleted 20% of the sentence and already found out useful new information. The only text we have cleared so far is ‘the prosecutor was…’.
The next phrase, ‘inter alia’, breaks Rule 5 as it’s a foreign phrase and jargon (it means ‘among other things’). I get the feeling the drafter is ‘hedging’ here: I’m guessing they thought everything the prosecutor said was important and by focusing on one thing, it would reduce the importance of the other things. Let’s drop the drafter a quick email and find out what other things the prosecutor said. ‘Actually she just listed a bunch of legal clauses’, comes the response.
No new or useful information then. The drafter was definitely hedging. Let’s not get our limbs tangled up in the false safety net of comprehensiveness. Delete.
The next word is ‘discontented’. Rule 2 alert! It’s a long word where I think the shorter ‘unhappy’ will do.
Up next is ‘hammered out’. Rule 1 jumping into action here: this is a metaphor we see written all the time in print. Rule 1 is fantastic, since it makes us decide whether we create a fresh, new metaphor or we just remove it and replace it with something plain. I think for this report it’s better to say the deal was ‘reached’, than to come up with a fresh metaphor. However, we’re now in the pickle of the passive voice again (Rule 4): who reached the deal?
We call the drafter on their mobile to clarify: ‘oh it was a bail agreement the defendant’s lawyer made with the judge’. That sneaky passive voice hiding information from us again (Rule 4).
Next up is ‘henceforth’. I’m going to invoke Rule 3 here and declare that this word can, and should, be cut.
And finally, let’s have a look at that last phrase ‘walk free’. It sounds a bit like Rule 1 needs to be declared: I smell hints of a metaphor that we’re used to seeing in print. Let’s just go with the simple ‘released’ instead.
Our sentence now reads:
In a press conference after the hearing, the prosecutor said she was unhappy with the bail agreement the judge and the defendant’s lawyer reached, which allowed the defendant’s release.
Compare it with the old sentence:
As abovementioned it was clear that the prosecutor was, inter alia, discontented with the deal that was hammered out henceforth allowing the defendant to walk free.
The transformed version is much clearer, conveys more information and feels less wishy-washy. Somehow it feels more … honest.
As Fraser sums up:
Having a few guiding principles to fall back on can make a big difference. Using Orwell’s rules have been my go-to principles throughout my working life. Just by applying them, we have managed to unearth crucial new information, remove redundant and unclear phrases, improve clarity, and bring forth more truth.
There is a world of clear writing and plain language advice out there. But with Orwell’s rules, no one has given so much with so little.
Surprise and delight our judging panel with your best transformations
We want to see how you’ve transformed your content. Perhaps you’ve had feedback from readers who wanted changes. Or you decided to update your content into something more usable. Show us how you applied George Orwell’s writing rules or other plain language principles. Get your entries in before 31 July!
Read the criteria for the Best Plain Language Turnaround category
Read our 2021 blog ‘Anatomy of a plain English turnaround’
And remember, it only takes a sentence!
Read the criteria for the Best Plain Language Sentence Transformation
Read our 2021 blog ‘Transforming hungry caterpillars into beautiful butterflies’
Anne-Marie Chisnall June 30th, 2022
Posted In: 2022 Plain Language Awards, Plain Language Turnaround
Tags: Best Plain Language Sentence Transformation, Best Plain Language Turnaround, clear communication, clear thinking, Fraser Buffini, Legal writing, Turnaround
It's time for clarity! Tell your friends and colleagues that the Awards are open for entries | Photo of tūī by Mark Trufitt on Excio
It’s time for clarity! Entries are now open for this year’s Awards in all categories. As we’re sure you’ll agree, the Awards have a category for almost every type of business writing.
From macro to micro
Perhaps your plain language project has been running for a while and you’re now ready to enter the premier Plain Language Champion — Best Organisation category. Or you might be starting small by entering the Best Plain Language Sentence Transformation.
From jargon-filled to easy-to-read
Have you turned a document or website from gobblydegook into something clear, concise, and jargon-free? Produced a shining example of anti-legalese that your clients love? Or dazzled your stakeholders with an awesome annual report that ticks all the reporting boxes?
Our judges are looking forward to seeing outstanding examples that defy the stereotypes of legal writing and business jargon.
From individual to team contributors
Technical communicators — get ready to send us your portfolios! Plain language project teams and individuals — prepare your submissions! We’re keen to celebrate your work whether it’s behind the scenes or front and centre in your organisation or sector.
From transformation to celebration
Another category the judges always love is the Best Plain Language Turnaround — especially if the turnaround was inspired by a Brainstrain nomination in previous years. And members of the public are welcome to nominate examples of the Best Communication or the Worst Brainstrain for the People’s Choice Awards.
You’ll find lots of inspiration in the statements from our 2021 winners and finalists. And plenty more on the gallery page where we showcase video stories of plain language initiatives.
Meet our 2021 winners and finalists
Get inspired by the stories in our gallery and share your own story
Entries are open until 31 July, so start planning your entry now. Once again we welcome entries from both New Zealand and Australian-based organisations.
Choose your categories for the 2022 Awards
Get involved with the People’s Choice Awards
Read about the benefits of sponsoring the Awards
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Anne-Marie Chisnall May 12th, 2022
Posted In: 2022 Plain Language Awards, Communications, Story theme
Tags: Best Legal Document, Best Organisation, Best Plain Language Annual Report, Best Plain Language Document, Best Plain Language Legal Document, Best Plain Language Turnaround, Best Plain Language Website, Best Sentence Transformation, Best Technical Communicator, Brainstrain, jargon-busting, People's Choice, Plain Language Champion, transformation