Judge: Best Plain Language Website — Private Sector

Plain Language Trainer, tekstmodel.nl, Ottersum, Netherlands

‘Every person has the right to be treated in a respectful and friendly way, and to receive communications in plain language.’ That’s Paula van Gemen’s strong belief. And that’s why she’s a firm advocate of plain language, and why she spreads her knowledge all over the Netherlands and Belgium with her training agency, tekstmodel.nl.

Especially for legalese lovers

Paula’s training agency is used by companies that want to improve their customer contact through clear writing. Many companies and government institutions that have to deal with business jargon, legalese, and officialese find their way to Paula for strategic advice and online training programs that customers can access on demand. Paula always helps her clients with a strong focus on plain language.

Fun and mind-changing and therefore effective

Paula’s training is available 100 percent online and can be combined with live coaching and training. With her unique and sparkly teaching style, Paula connects with people and helps them to change their way of thinking and therefore their way of writing. Because clear thinking results in clear writing.

Always on the road

Paula’s interest doesn’t stop at the Dutch border: she recently trained at the European Parliament in Luxembourg and her list of Flemish clients is growing. Besides that, she’s a member of Clarity International, promoting plain legal language, and of PLAIN, the Plain Language Association International.

Meet the judges for the Plain Language Awards

How the judging process works