Judge: Best Plain Language Technical Communicator
Lisa is a writer, editor, and website manager who’s back this year as a fourth-time judge.
She’s also a past winner, so has first-hand experience of the work involved in taking a website from good to great.
The best advice Lisa got as a baby journalist was to write a story as if you’re telling it to your mates at the pub. Advice that’s just as useful in creating effective, reader-focused webpages.
‘I’ve always championed clear and concise writing, and pushed for the businesses I’ve worked for to develop a plain language culture. My current day job has a big focus on improving customer experience. I like to say I create digital experiences that work for humans. Clarity, structure, and simplicity — the bread and butter of plain language advocates — are our basic building blocks. If we can sprinkle a little joy on top with some whizzy tech stuff, that’s great, but clear communication has to be at the heart of everything we do.’