Plain Language Awards

Celebrate the stories of our clearest business communicators

Judge: Best Plain Language Legal Document


Customer Experience Manager at Carbn, Auckland, New Zealand

Laura Cheftel is the Customer Experience Manager at Carbn. She focuses on helping businesses adopt shared and sustainable mobility to reduce emissions, with a particular interest in how communication helps manage change and encourage sustainable behaviours.

With a background as a grant writer, Laura previously founded and directed her own creative strategy business, where she helped artists and creative organisations secure funding and build partnerships by communicating their work in a straightforward and effective way.

Laura was a judge for the Plain Language Awards in 2023. She holds a Bachelor’s degree in Philosophy and French from the University of Oxford, where she served as Student Council President. She believes that:

Simplicity is key to effective communication, ensuring all ideas, no matter how complex, are accessible and easy to understand.


Meet the judges for the Plain Language Awards

How the judging process works