Lead judge: People’s Choice — Best Communication and Worst Brainstrain

Business owner, Te Mata House, board director, empowerment champion, Havelock North, New Zealand

When Jacqueline launched JUNO magazine (now Informed Investor) in 2015, her vision was to improve financial capability and to empower the public by demystifying investing and making it more accessible. To begin, she invested in her own plain language education, and engaged Write Limited to equip her for the publishing journey ahead.

Over the course of the next four years, highly complex content, penned by investors at the top of their financial game, was transformed into clear, readable magazine and website articles. The launch of the JUNO KiwiSaver Scheme followed, earning Jacqueline a win at the 2018 Plain English Awards for the scheme’s product guide.

As Councillor for the Hawke’s Bay Regional Council, small tourism operator, and national board director for Life Education Trust, Jacqueline’s commitment to plain language continues. She pursues the use of plain language in all her work and believes it brings about better relations with an audience, providing them with important information that is accessible and easy to understand.

Meet the judges for the Plain Language Awards

How the judging process works