Lead judge: Best Plain Language Document — Private Sector
When Jacqueline launched JUNO magazine (now Informed Investor) in 2015, her vision was to improve financial capability and to empower the public by demystifying investing and making it more accessible. To begin, she invested in her own plain language education, and engaged Write Limited to equip her for the publishing journey ahead.
Over the next 4 years, highly complex content, penned by investors at the top of their financial game, was transformed into clear, readable magazine and website articles. The launch of the JUNO KiwiSaver Scheme followed, earning Jacqueline a win at the 2018 Plain English Awards for the scheme’s product guide.
As a former Councillor for Hawke’s Bay Regional Council, Jacqueline truly understands the importance of using plain language to improve the effectiveness and accountability of public services and Crown agents, and to improve the accessibility of documents available to the public. Her commitment to plain language continues in her work as a small tourism operator and national board director for Life Education Trust. She pursues the use of plain language and believes it brings about better relations with an audience, providing them with important information that is accessible and easy to understand.