In times of trouble, who might you expect to get help from? Friends, family, colleagues, or your close community all might offer to lend a hand. It’s not often that a complete stranger jumps in to help. Particularly one that’s disguised as an industry award with the title ‘Brainstrain’.
The People’s Choice Awards offer members of the public an opportunity to celebrate excellent communications and to draw attention to bad ones — through the Brainstrain Award.
Winning the Brainstrain Award is like being offered a helping hand from a stranger. We say ‘stranger’ because all nominations are anonymous (and free).
The ‘helping hand’ is an opportunity for the winner to turn their communication around and make it better than ever. (And maybe even enter the Turnaround Award in the next round of full Plain English Awards in 2020.)
The winning nomination gets the unenviable title of ‘People’s Choice — Worst Brainstrain Communication’. Sure, the word ‘Brainstrain’ doesn’t sound that great. But when you read what else winners receive, the title becomes a little less ominous.
Our beloved Brainstrain winner receives not only the famous Brainstrain rubbish bin filled with sour worms, but also some very constructive feedback and training in the form of:
Do your bit for improving New Zealand’s communication. Submit your nominations for this year’s Brainstrain Award