Have you heard about the People’s Choice — Worst ‘Brainstrain’ Communication award? It’s the sibling of the People’s Choice — Best Communication award. Here are three things you need to know.
1. The Brainstrain award is the one award that organisations don’t really want to win. It reveals, in good humour, the document or website most notable for confusing and dumbfounding its target audience with obscurity and gobbledygook.
2. The ideal entry is a publicly available or widely used document or website that causes problems for many people.
3. By putting these confusing documents and web pages under the spotlight, we hope that the organisations responsible will rewrite them in beautifully plain English. And we’ve had some great turnaround stories prompted by this publicity.
So why not nominate a great or not-so-great document or website for one of the People’s Choice Awards.