Plain Language Awards

Celebrate the stories of our clearest business communicators

2021 Awards finalists and winners

A line-up of the best for 2022 | Photo by Nicola Welby


We’re excited to announce the winners in the 2021 Plain English Awards! Check back soon for more information about each winner and finalist.


Plain English Champion — Best Organisation

  • Winner: Citizens Advice Bureau New Zealand
  • Finalist: Legalite

Plain English Champion — Best Individual or Team

  • Winner: Lauren Kelindeman — Legalite
  • Finalist: Gretchen Rasch — Cawthron Institute
  • Finalist: thinkstep-anz team

Best Plain English Document — Public Sector

  • Winner: Health Navigator NZ — Empagliflozin
  • Finalist: Dunedin City Council— tō tātou eke whakamuri: the future of us
  • Finalist: Leading Lights — Consent to Request Support and Share Information
  • Finalist: Ministry of Social Development — COVID-19 emails to clients 2020
  • Finalist: Waka Kotahi NZ Transport Agency — The New Zealand code for cycling

Best Plain English Document — Private Sector

  • Winner: Ryman Healthcare — myRyman Life eLearning tool
  • Finalist: Summer KiwiSaver Scheme — Transferring Australian superannuation to the Summer KiwiSaver scheme
  • Finalist: Litmus and Alzheimers NZ — This is our story: A qualitative research report on living with dementia

Best Plain English Website — Public Sector

Best Plain English Website — Private Sector

No winners this year

Best Plain English Sentence Transformation

  • Winner: Auckland Council — Sentence from Change of Dog Ownership online form

Best Plain English Technical Communicator

  • Winner: thinkstep-anz team

Best Plain English Annual Report

  • Winner: National Trauma Network — New Zealand Trauma Registry Annual Report 2019/20
  • Finalist: Ministry for Primary Industries — Ministry for Primary Industries Annual Report 2019/20
  • Finalist: Domain Name Commission — 2020–2021 Annual Report » Domain Name Commission NZ

Best Plain English Legal Document

  • Winner: Southern Cross Travel Insurance — Domestic Travel Insurance Policy Document
  • Finalist: Accuro Health Insurance — Accuro Health Insurance SmartCare+ Policy Document
  • Finalist: Behavioural Science Aotearoa, Ministry of Justice — Protection Order Information Packs

Best Plain English Turnaround

  • Winner: Waka Kotahi NZ Transport Agency — The New Zealand code for cycling
  • Finalist: Accuro Health Insurance — Accuro Health Insurance SmartCare+ Policy Document

People’s Choice — Best Plain English Communication

  • Winner: Kiwibank — We’re improving our home loan documents
  • Finalist: Kiwi Wealth — Kiwi Wealth: State of the Investor Nation Report June 2021
  • Finalist: Masterton District Council — A Dog’s Tale newsletter

People’s Choice — Worst Brainstrain Communication

No entries this year!